I learned a lot from the publication and release of my first book. Instead of dwelling on what I did wrong or inefficiently, I’m focusing on improving those areas when Getting Through What You Can’t Get Over releases in April, 2015 via Barbour Publishing.
For instance, while writing my first release, if I had known then what I know now, I wouldn’t have held my enthusiasm back. I would have let my natural flow of excitement transfer into some of my Tweets, Facebook posts, LinkedIn shares, and Pinterest pins. I wouldn’t have sold to people, but would have offered a few teasers, a new sentence, a punchy line taken from my project, while I was writing it, getting people interested early. Word of mouth is still the best marketing vehicle around.
I would have blogged about the process more. (Something I just started doing on my Writing Wednesday posts.)
I would have posted a few videos on YouTube about struggles, victories, disappointments, encouragements, life interruptions, cave-dwellings, along with other writing downs and ups. Adding more visual author media to marketing efforts enhances the experience for readers. This allows audiences to read tone of voice, facial expressions, and body language, as well as words.
I would have listened to Michael Hyatt’s fantastic audio series, Get Published!, while I was writing, not shortly after my book released. Then I would have acted on many of his insider suggestions.
While I juggle writing, marketing my current book, pre-release marketing for my new one, family, friends, speaking, coaching, and the occasional unexpected crisis, I’m also celebrating a few things I did right on the first go around.
I made new connections, and built some solid and life-long relationships with people who can benefit my writing career, but more importantly, are now my friends. We help each other, encourage, pray, and genuinely care about what happens to each other, more than we care about what happens with our careers.
I proved myself capable as a professional writer and marketer. Building credibility and practicing integrity at the foundation of your career provides a solid footing to propel you forward as you move ahead with new books, articles, and posts. I see myself as a slow and steady author, who will win the race through consistency and solid growth. I’d rather experience longevity, versus a fast start that sputters in a flash.
I made some marketing mistakes, but didn’t let them become catalysts for giving up. Instead, I evaluated where things fell apart, and used those insights to make informed decisions and new plans. Some things I need to cut out completely, but most only require a few tweaks, and my updated marketing plans will prove more profitable.
Believe God. But the most powerful thing I did right the first time, and am continuing to do now, is this: I am not leaning on my own understanding. Instead, I am asking God where to invest my talents. Who are the readers? Where should I market? What is the best use of my energy? When should I time marketing efforts? How should I balance the juggling act of marketing while I write?
In the end, none of us knows the perfect marketing plan. But, those who succeed exhibit similar qualities. Guts, consistency, resolve, humility, a teachable spirit, listening ears, watching eyes, and a quitting-is-not-an-option determination. No matter how much juggling is required.
What do you know now that you didn’t know before about marketing?
Anita Agers-Brooks is an international speaker, Business and Inspirational Coach, Communications Specialist, Certified Personality Trainer, and Certified Training Facilitator. In addition, Anita is the author of, First Hired, Last Fired — How to Become Irreplaceable in Any Job Market. Her latest book, Getting Through What You Can’t Get Over, releases through Barbour Publishing in April, 2015.
Anita also co-hosts a weekly podcast, Engaging Life and Leadership with Darren Dake, available on iTunes, Stitcher, and other podcast platforms.
She’s a partner in The Zenith Zone, a business consulting firm. Member of the National Association of Professional Women, Christian Writer’s Guild, Advanced Writers and Speakers Association, and Toastmasters. A graduate of CLASSeminars for Leaders, Speakers, and Authors, a co-founder of The StoryWriting Studio, and speaker on circuit for Stonecroft International Ministries.
Anita is passionate about work with integrity, healthy relationships, healing hurts, and issues of identity. She travels the country teaching others from her personal experiences and research. She believes it’s never too late for a fresh start with fresh faith.