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You Know You Need a Literary Agent When….


Barnes and Noble Guide to Literary AgentsThese days, to be taken seriously as a professional writer, and to free yourself to focus on writing and speaking, a literary agent is a must.
Publishers great and small are bombarded, and heed the voice of an agent’s suggestion over the mountainous slush pile of unsolicited manuscripts cluttering their desks. Without an agent, the odds are stacked as high as the slush pile against you.

But pursuing one too soon, can actually hinder your progress. So before you consult the Guide to Literary Agents, the Writer’s Market Guide, the Christian Writer’s Market Guide, or reach out to a great organization like the WordServe Literary Group, take the following quiz. See if you’re ready for serious representation.

You know you need a Literary Agent when…

  1.  You’ve invested weeks, months, and probably years, studying the craft of writing. Reading books like these: On Writing Well, The Art of War for Writers, Bird by Bird, Break Through the Blocks and Win Your Inner Creative Battles, Stein on Writing, and the bible on easy reading grammar tips, The Elements of Style
  2. You are now obsessed with updating your writer’s knowledge base, and regularly read other books on writing, watch webinars, read writing blogs, and joined at least one professional writer’s association. 
  3. You have practiced what you’ve learned, chipping away at every amateur, unpolished, neophyte part that weakened your work in progress. And then you let it sit for at least two weeks, before looking at it with fresh eyes, and chipping away some more.
  4. You honed the skills of Writing a Winning Fiction Proposal, or Writing a Winning Non-Fiction ProposalDepending on the genre of your work in progress.
  5. You let the completed proposal sit for at least two weeks, and then with a fresh pair of eyes, went through it once more with a fine toothed pen. 
  6. You’ve networked with other writing professionals on social media, at writing conferences, and by following their blogsThe new friends you’ve made have taught you insider secrets, directed you to other learning opportunities, and maybe introduced you to a few influencers in the industry.
  7. You’ve had at least one person with a professional writing background, look over your work in progressWith a teachable spirit, a thick skin, and determination not to react defensively, you’ve listened to their suggestions, and improved your proposal and/or manuscript.
  8. You feel squeamish at the thought of trying to negotiate the sale of your book, and the ensuing contract with publishing houses. 
  9. You are willing to listen to expert advice that will make your work stronger, will help you create enticing titles, and will lead you to topics that will sell. 
  10. You have taken action on the things you’ve learned through your investment of study. Especially the things often repeated, such as: Show Versus Tell, Build a Platform, Grow Your Social Media Connections, Know Your Target Audience, Create a Marketing Plan, and more.

Acquiring a literary agent can feel daunting. But step-by-step, you can move closer to your goal as a professional writer. The ones who fail, are those who give up too soon.

Are you ready to pursue professional representation?

Michael Hyatt's PlatformAnita Agers-Brooks is a Business and Inspirational Coach, Certified Personality Trainer, Productivity Expert, Certified Training Facilitator, Communications Specialist, national speaker, and author of, First Hired, Last Fired — How to Become Irreplaceable in Any Job Market.

She’s a partner in The Zenith Zone, a business coaching firm. Member of the Christian Writer’s Guild, Toastmasters, a client of WordServe Literary Group, and the Simply Sue Speaks booking agency. A graduate of CLASSeminars for Leaders, Speakers, and Authors, a co-founder of The StoryWriting Studio, and speaker on circuit for Stonecroft International Ministries.

Anita’s passionate about business with integrity, healthy relationships, and issues of identity. She travels the country teaching others from her personal experiences and research. She believes it’s never too late for a fresh start with fresh faith. Anita lives in Missouri with her husband Ricky.

Follow her FreshFaith blog www.anitabrooks.com. You may contact her via website www.brooksanita.com/contact/ or email anita@anitabrooks.com.

Present Moments in Winter Wonderlands

Anita Brooks Snowy Cross

Present Moments in a Winter Wonderland

One of the greatest benefits to a personal relationship with God is His immediacy. He is always available. Anywhere, anytime, no fuss, no pre-scheduling, here and now in the present moment. I wrote about this last spring.

No arguing about what we have to do to get ready… no grumpy tolerance, (at best), when I want to talk, no turning the conversation around to make it all about Him, (although I should). He is simply available, 100% attuned, to my needs.

I’m a better writer when I take brief breaks to enjoy present moments spent with Him. When I feel blocked, there’s nothing like plugging into the song, I am a friend of God, and letting the tears flow.

With raised hands I can feel His power. I smell His fragrance in the clean breezes brushing my skin. I hear Him say, “I love you this much, Anita,” as His arms spread wide.

This time of year, I like to take a walk with Him and breathe in His purity. Snowdrifts, crisp breezes, and long distance vision through leaf bare branches all liven my senses and spur my imagination.

Then, with refreshed vigor, I’m ready to hit the keys again.

Snowy Creek Banks

…and the Spirit of God Hovered Over the Water Gen. 1:2

I don’t understand why God chose to call me friend, but I claim that promise, and I invest time in moments with Him. I praise Him for being 100% immersed in my life, including the writing. I am thankful His presence is immediate in my every moment. I’m glad He lets me take breaks to talk — and smell the pure air. To watch His spirit hover over freezing waters. My relationship with God gives me present moments to enjoy, and then write about later.

How do you invest your present moments? Do you invite God into your writing?

Anita Agers-Brooks  is a Business and Inspirational Coach, Certified Personality Trainer, Productivity Expert, Certified Training Facilitator, Communications Specialist, national speaker, and author of the soon-to-be released book, First Hired, Last Fired — How to Become Irreplaceable in Any Job Market.

She’s a partner in The Zenith Zone, a business coaching firm. Member of the Christian Writer’s Guild, client of WordServe Literary Group, graduate of CLASSeminars for Leaders, Speakers, and Authors, a co-founder of The StoryWriting Studio, and speaker on circuit for Stonecroft International Ministries.

Anita’s passionate about business with integrity, healthy relationships, and issues of identity. She travels the country teaching others from her personal experiences and research. She believes it’s never too late for a fresh start with fresh faith. Anita lives in Missouri with her husband Ricky.

Follow her FreshFaith blog www.brooksanita.com. You may contact her via website www.brooksanita.com/contact/ or email anita.freshfaith@gmail.com.

Hard Questions to Help Real Writers

Writers are Inspired by Quotes

Hard Questions Plague Real People

Yesterday, I spoke briefly with a dear friend going through a crisis. Her broken heart is obvious as she struggles to make sense of a senseless situation.

Though we didn’t get to talk long, I could see questions etched into her beautiful face.

  1. “Why is this happening?”
  2. “I know God isn’t supposed to give me more than I can handle, but just how am I supposed to handle this?”
  3. “I’m tired and often feel like giving up, where can I find energy and joy again?”
  4. “Many of my friends have either abandoned me or are uncomfortable with my situation, who can I trust?”
  5. “If I’m to believe that in “all” things, good comes to those who love God, what good could possibly come from this?”
  6. “When can I expect to find true relief?”

I’m not God, so of course I can’t answer my friend’s questions entirely. And I can’t be sure my questions are exactly the same ones in her mind.

But in my past, questions like these tore at me when I went through heart-searing pain. Through the years, many others have shared similar questions in times of tragedy and trial.

While I struggled, I scoured books, websites, magazines, or any other written document for answers to those questions. I was desperate for direction.

And then, a good friend pointed me to a couple of articles that provided helpful information, and also directed me back to the Bible.

There’s no question God’s word provides sweet relief, and the beauty of the Bible is its truth. It doesn’t shy away from hard subjects, there are no sugar-coated replies when life falls apart. It certainly doesn’t give subjective, confusing “whatever you believe” statements.

I think this is a good model for real-life writers who want to make a difference in this crazy world by answering real-life questions.

Here are a few don’ts if you want to write relevant material for today’s reader.

  • Don’t hide from hard questions like those posed above.
  • Don’t be afraid to transparently share how you survived tough times.
  • Don’t throw a few scriptures at people and hope something sticks.
  • Don’t be afraid to say, “I’m not God and I don’t know.”

As Christian writers, we have the chance to share with readers in raw, honest text, how God’s Spirit can transform misery into ministry. It is our calling, it is our destiny, it is our mission. To allow God to take our hard questions and transform us into real writers — this is why we exist.

1 Kings 10:1 (NIV)

When the queen of Sheba heard about the fame of Solomon and his relationship to the LORD, she came to test Solomon with hard questions.

20120309-202155.jpg

Anita Agers-Brooks  is a Business and Inspirational Coach, Certified Personality Trainer, Productivity Expert, Certified Training Facilitator, Communications Specialist, national speaker, and author of the soon-to-be released book, First Hired, Last Fired — How to Become Irreplaceable in Any Job Market.

She’s a partner in The Zenith Zone, a business coaching firm. Member of the Christian Writer’s Guild, client of WordServe Literary Group, graduate of CLASSeminars for Leaders, Speakers, and Authors, a co-founder of The StoryWriting Studio, and speaker on circuit for Stonecroft International Ministries.

Anita’s passionate about business with integrity, healthy relationships, and issues of identity. She travels the country teaching others from her personal experiences and research. She believes it’s never too late for a fresh start with fresh faith. Anita lives in Missouri with her husband Ricky.

Follow her FreshFaith blog www.brooksanita.com. You may contact her via website www.brooksanita.com/contact/ or email anita.freshfaith@gmail.com.

How Writing is Like Marriage

30th Anniversary for Anita Brooks

Happy 30th to me!

As you read this, I’m in Costa Rica celebrating my 30th anniversary. Yippee! And it makes me think about how much writing is like marriage.

How you ask? I’m glad you brought it up.

Here’s my hit list of ways aspiring writers mirror newlyweds:

  • Adjustment to a new commitment takes time, and impatience slows the process down. 
  • Adding a new person, or thing to our lives, brings chaos and confusion, along with excitement.
  • Daily responsibilities, and crisis, interfere with time we want to spend on our commitments.
  • About the time we think we’re getting the relationship figured out, a new wrinkle creates conflict.

After the honeymoon period, writers like young married’s, follow a familiar pattern:

Anita Brooks Marriage and Writing

Aspiring Writers are like Newlyweds

  • The luster wears off, and we no longer want to spend time with our commitment at the same level of anticipation.
  • We start discovering there are things we didn’t know — that we didn’t know.
  • After awhile, we realize we’ve gotten into a rut, and must figure out how to climb out.
  • The value of adding support systems, including people with more experience, becomes apparent.

Maturity brings the peace we’ve chased for so long:

  • After achieving publication, like achieving marital success, we relax and begin to enjoy the relationship at a deeper level.
  • With success, confidence grows, empowering us to venture past insecurity into areas of communication we feared in the past.
  • Now we have the privilege of passing onto others the wisdom we’ve gained through our own experiences.
  • We can look back on our history, and celebrate the past, even as we look forward to more good things in our future.

Marriage and writing both help us grow as human beings. They stretch us, allow us to express our true selves, and provide a springboard for us to fulfill our purposes. I pray you have a long and lasting relationship with your writing commitment.

What similarities do you see between writing and marriage?

Marriage and Writing, Anita Brooks

Writing is Like Marriage

Anita Agers-Brooks  is a Business and Inspirational Coach, Certified Personality Trainer, Productivity Expert, Certified Training Facilitator, Communications Specialist, national speaker, and author of the soon-to-be released book, First Hired, Last Fired — How to Become Irreplaceable in Any Job Market.

She’s a partner in The Zenith Zone, a business coaching firm. Member of the Christian Writer’s Guild, client of WordServe Literary Group, graduate of CLASSeminars for Leaders, Speakers, and Authors, a co-founder of The StoryWriting Studio, and speaker on circuit for Stonecroft International Ministries.

Anita’s passionate about business with integrity, healthy relationships, and issues of identity. She travels the country teaching others from her personal experiences and research. She believes it’s never too late for a fresh start with fresh faith. Anita lives in Missouri with her husband Ricky.

Follow her FreshFaith blog www.brooksanita.com. You may contact her via website www.brooksanita.com/contact/ or email anita.freshfaith@gmail.com.

The Platform Builder

This single word has the power to kill or kindle a writer’s career. Platform. The term cripples a lot of would-be authors, so their messages and stories never go any further than their minds.

Anita Brooks -- Building a Platform
The Platform Builder — Creates Opportunity One Step at a Time

But a lack of platform mustn’t stop you from writing. If you don’t have a platform, or any idea of where to begin, help is available. All you have to do is ask.

The secret to a strong platform doesn’t lie in desperately trying to nail interviews, endorsements, speaking gigs, or social media fame. A solid marketing foundation requires a balance of pieces, fitted together in time, with patience and supervision.

Teaming up with a savvy Supervisor, someone who oversees the methodology behind building momentum for your message, can set you apart. Someone who works with the design, who schedules the work crew, and takes the worry out of the process. A Leader you can confidently partner with.

I found my Master Platform Builder in the Bible.

His watchful eye keeps creations moving in the right direction.

Without Him, I can wear myself out, hoping to grow my writing endeavors into something bigger than I am. Psalm 127:1-2 says it best:

Unless the Lord builds the house,
the builders labor in vain.
Unless the Lord watches over the city,
the guards stand watch in vain.
In vain you rise early
and stay up late,
toiling for food to eat—
for he grants sleep to those he loves.

In Control -- Anita Brooks
Relinquishing Control to The Platform Builder

Recently, I realized I hadn’t fully submitted my own messages to the guidance of The Platform Builder. And I’m striving to do something about it. Here are a few ways I’m following His direction, as I bend my will, so he can create a unique marketing stage for my work:

  • Start each day asking the Lord to build where I can’t, and to show me where I should invest my energy.
  • Keep good notes as ideas come throughout the day. Create a goal list spurred from this basis.
  • Take courage and stand true to my beliefs, in written word, and in spoken interactions with those I meet along the way. 
  • Implement at least one action item each day geared toward helping The Builder make my goals become reality.
  • Don’t be afraid to reach out. If God is for me, no one can be against. Rejection simply means there’s more to do.
  • Praise God in advance, before results of hard work are evident.
  • Maintain my platform with regular upkeep. Consult my Supervisor to ensure there are no loose boards, bent nails, or weak trusses.
  • Resolve to remain humble and helpful to others when good things do happen. After all, this calling isn’t all about me, it’s all about Him. 

Anita Brooks -- Pages in BooksGod owns every nuance necessary to create otherwise unimaginable opportunities. Amazing things happen when we submit our will to the expertise of The Platform Builder. He is the author of holy introductions, miraculous occurrences, and creative inspirations. He owns everything a writer needs to succeed.

What incredible pieces has The Platform Builder provided for your writing?

Anita Agers-Brooks  is a Business and Inspirational Coach, Certified Personality Trainer, Productivity Expert, Certified Training Facilitator, Communications Specialist, national speaker, and author of the soon-to-be released book, First Hired, Last Fired — How to Become Irreplaceable in Any Job Market.

She’s a partner in The Zenith Zone, a business coaching firm. Member of the Christian Writer’s Guild, client of WordServe Literary Group, graduate of CLASSeminars for Leaders, Speakers, and Authors, a co-founder of The StoryWriting Studio, and speaker on circuit for Stonecroft International Ministries.

Anita’s passionate about business with integrity, healthy relationships, and issues of identity. She travels the country teaching others from her personal experiences and research. She believes it’s never too late for a fresh start with fresh faith. Anita lives in Missouri with her husband Ricky.

Follow her FreshFaith blog www.brooksanita.com. You may contact her via website www.brooksanita.com/contact/ or email anita.freshfaith@gmail.com.

How to Overcome Your Fear of Public Speaking

Public Speaking Fears

Welcoming Your Audience

Does terror of speaking in front of crowds threaten to paralyze your writing career?

Imagine a large stadium filled to capacity. The announcer introduces the main speaker. The audience claps and cheers. Adrenalin pulses in a flood through your veins. You approach the podium in slow-motion, while your legs beg to run away as fast as they can.

You arrive at the center of the stage, open the presentation slides on your electronic tablet, even as you pray you don’t make a fool of yourself. Your mouth opens, at the same time the heel of your hand brushes the edge of the tablet, knocking it on the ground. The clatter echoes across the hushed platform. Your fingers tremble as you lift the darkened screen. You scan the crowd in front of you, noticeable fidgeting causes a contagious rustle. You clear your throat, offer a half-smile, and scramble to remember what your notes said.

Once again, your lips part, but instead of a greeting, a guttural growl boomerangs through the microphone. 

Is this a nightmare for anyone but me?

These days, whether writing non-fiction or novels, author’s need to work twice as hard as public speakers to market their books. 

But why do our minds threaten to sabotage us when we stand in front of smiling faces, in a sea of expectant people, clamoring to hear the messages we’ve waited to share? Are we doomed to fail when panic replaces our passion? What goes on inside our brains?

Though I agree with most people who rank public speaking in their top five worst fears, there are tips I’ve learned to help reduce my anxiety.

1. Study your material intently.

2. Practice in front of a mirror.

3. Read the Bible. This simple answer saved me in the past, when anxiety medication, panic inhibiting techniques, and other methods failed to help me move past fear. I discovered that immersing myself in God’s Word calmed my frazzled nerves.

4. Follow sound advice. The Anxiety Coach offers practical instructions to settle emotions that threaten to keep you from spreading your message.

5Wear comfortable clothing. Function along with your fashion.

Water -- How Input Affects Output

Water is a Miracle Drug

6. Get serious about laughter. Humor relaxes emotions, body, mind, and spirit. Watch a funny program immediately before leaving to speak. Read a riotous book or article. Listen to a comedic CD or download on your way to the presentation.

7. Thirty minutes before speaking, drink water, to hydrate your vocal chords, brain cells, and emotional sensors. Water is a miracle drug. (Thirty minutes should allow your body time to shed waste, so you can visit a restroom before taking the stage.)

8. Prior to walking onto your platform, breathe in slowly through your nose, count to ten, and release slowly through your mouth. Repeat twice, so you follow the process a minimum of three times.

9. Prayer walk to the front of your audience.

10. Don’t make a big deal out of flubs. Remember, most audiences won’t recognize mistakes, so carry on, or make light of it. Besides, mess-ups make us more human to observers.

Speaking is part of the modern writing model, but no need to worry, you can overcome and share with confidence.

How do you take courage in the face of public speaking fears?

**Originally posted in the WordServe Water Cooler.

Overcoming Public Speaking Fears

Anita Agers-Brooks is an Inspirational Coach, Certified Personality Trainer, Productivity Specialist, Certified Team Training Facilitator, Marketing Specialist, national speaker, and author.

She’s a member of the Christian Writer’s Guild, client of WordServe Literary Group, graduate of CLASS for Leaders, Speakers, and Authors, a founder of The StoryWriting Studio, and speaker on circuit for Stonecroft International Ministries.

Anita’s passionate about business with integrity, healthy relationships, and issues of identity. She travels the country teaching others from her personal experiences and research. She believes it’s never too late for a fresh start with fresh faith. Anita lives in Missouri with her husband Ricky.

Follow her FreshFaith blog www.brooksanita.com. You may contact her via website www.brooksanita.com/contact/ or email anita.freshfaith@gmail.com.

Peeking Into a Story

Writing Exercise – Looking at the photo below, ask yourselves this series of questions:

1. Who is peeking past the autumn leaves?

2. Why are they hiding?

3. What does the air smell like?

4. What’s coming downstream?

5. What does the ground feel like beneath the peeker’s feet?

6. Are the birds singing or silent?

7. What time of day is it?

8. How did the peeker get here?

9. How is the peeker dressed?

10. What food or drink is available, and how is it stored?

11. If something crunched the path behind, what would be lurking beyond the foliage?

12. What might the colors in the photo symbolize?

Courtois Creek, Missouri

Peeking Into a Story

Anita Agers-Brooks is an Inspirational Coach, Certified Personality Trainer, Productivity Specialist, Certified Team Training Facilitator, Marketing Specialist, national speaker, and author.

She’s a member of the Christian Writer’s Guild, client of WordServe Literary Group, graduate of CLASS for Leaders, Speakers, and Authors, a founder of The StoryWriting Studio, and speaker on circuit for Stonecroft International Ministries.

Anita’s passionate about business with integrity, healthy relationships, and issues of identity. She travels the country teaching others from her personal experiences and research. She believes it’s never too late for a fresh start with fresh faith. Anita lives in Missouri with her husband Ricky.

Follow her FreshFaith blog www.brooksanita.com. You may contact her via website www.brooksanita.com/contact/ or email anita.freshfaith@gmail.com.

Eucharisteo

“Seven times a day I praise You, because of Your righteous judgments.” Psalm 119:165

I’ve been reading One Thousand Gifts by Ann Voskamp. The book is about her eucharisteo experiment. Eucharisteo means “to give thanks.” It is the word from which we get “eucharist.” The root word is charis, meaning “grace.” But it also holds another Greek word, chara, which means “joy.” So it follows, we give thanks with joy for the grace-gifts the Lord gives us.

One Thousand Gifts: A Dare to Live Fully Right Where You Are

Voskamp began keeping a list of “grace-gifts”–the things she could be thankful for–intending to aim for 1,000. The result is her book, a never-ending list, and a life transformed. I chose this verse from Psalm 119 because seven is the perfect number and I think the full meaning here is that we never stop praising God, never stop  giving thanks for His grace-gifts. Like Ann Voskamp. Like me, now.

I own a beautiful, leather journal given to me by one of my children. I have always been intimidated by beautiful journals. I never want to mess one up, feeling that somehow mundane thoughts are too ordinary to be written within such beauty. These extraordinary volumes should be kept for supreme ideas. Lofty goals. Profound words of wisdom. As a consequence, several empty journals occupy my bookshelves. This leather one, however, stands alone. It is at once ethereal and earthy. I have never known what words I should pen on its pages. But now I do know. This book will become my eucharisteo record.

My challenge to you is that you join me. First, begin reading Voskamp’s book. Second, find a journal in which to record your thanksgiving journey. I invite you to share with me any insights you gain along the way, any ways in which this experiment changes you.

Special thanks to Erika Lair for introducing One Thousand Gifts to me.

Kathryn Graves writes “On the Other Side of Comfortable.” She can also be found at www.KathrynGraves.blogspot.com and www.KathrynGraves.wordpress.com.

Photo Credit/ChristianBook.com

Five Places to Get Speaking Gigs

Speaking in Smaller Churches

Smaller Churches are a Great Place to Start

One of the challenges for any writer is today’s demand that we also speak publicly. But whether you are in the aspiration stage, under foundational construction, or higher in the platform building process, there are ways you can get more speaking gigs to promote your work and support your financial needs.

Here are five I’m working on:

1. Network online and in person with those who have more experience and connections. Don’t be afraid to ask for guidance, ideas, or referrals. Always be willing to give more than you receive.

2. Hire a Booking Agent to alleviate time management issues, hesitation to promote yourself, lack of connections, and other things that hinder follow through on speaking pursuits. Christian Speakers Services has a great list of requirements to help you set goals for signing with a great agency.

3. Get certified with a credible speaking enhancement program. Even though I had experience from my jobs in the business world, I benefited greatly from the CLASSeminars program on public speaking. Toastmasters, if available near you, is worth their nominal fees and the investment of your time. Christian Speakers Association is another resource opportunity.

4. Partner with existing ministries that match your message, value system, and abilities. For me, Stonecroft International Ministries has been a good fit.

5. Say yes to invitations to speak for free or little money as you get started. Small churches, little known conferences, local, regional and state associations, along with other organizations are good places to start. Trust that over time, with experience, growing credibility, and successful venues, word-of-mouth will increase opportunities for you to spread your message.

Writers in the twenty-first century are required to work two jobs. One to constantly author fresh material, and second, to grow a listening audience when they speak.

The task may seem daunting, but with a bit of dedicated effort, you’ll soon be on your way to getting more speaking gigs, so you can sell more of your writing. We all have to start somewhere.

Where do you find your best speaking gigs?

Writers as Speakers

Get More Speaking Gigs

Anita Agers-Brooks is an Inspirational Coach, Certified Personality Trainer, Productivity Specialist, Certified Team Training Facilitator, Marketing Specialist, national speaker, and author.

She’s a member of the Christian Writer’s Guild, client of WordServe Literary Group, graduate of CLASS for Leaders, Speakers, and Authors, a founder of The StoryWriting Studio, and speaker on circuit for Stonecroft International Ministries.

Anita’s passionate about business with integrity, healthy relationships, and issues of identity. She travels the country teaching others from her personal experiences and research. She believes it’s never too late for a fresh start with fresh faith. Anita lives in Missouri with her husband Ricky.

Follow her FreshFaith blog www.brooksanita.com. You may contact her via website www.brooksanita.com/contact/ or email anita.freshfaith@gmail.com.

Marketing Tips from Rob Eager, Part 2

  1. What is your value?
  2. Who needs your value the most?
  3. Where do those who need your value congregate in large numbers?

The Big 3. These are the three questions Rob Eager, of WildFire Marketing, says are the Big Three. He goes on to say, “After you’ve answered the first question and clarified your value, then you’re ready to move forward and ask, “Who needs my value the most?” You can also turn that question around and ask, ‘Who stands to lose the most if they never get access to my value?’”

Did you ever stop to consider that people might lose something if they never get to read what you write? On days when it seems like we just can’t string a sentence, much less write a few pages, or times when the demands of our schedules seem to preclude writing, we should think about that. This idea will spur us to keep on writing even when we don’t want to or think we can’t. But it will also help us define our target audience.

Rob also says, “If you target the people who need your value the most, then you’re able to create sales momentum at a faster pace for two reasons. First, those who realize that your value is exactly what they need are more likely to purchase quicker with less convincing. Second, when they experience the value that you promise, they are more likely to spread positive word of mouth – which generates even more sales.”

Negative into Positive. Then he drops a bombshell. ” . . . define the negative emotions that people are feeling who can be helped by your product or service. Logic makes people think, but emotion makes them act.” We like to think in positive terms. It might be uncomfortable to consider the negative side of our writing. However, doing so results in a positive spin. My WordPress blog is designed to help people who suffer. The negative emotions they may be feeling are depression, grief, or struggles with pain. I could say that reading my blog will help those who are suffering or grieving to begin the healing process.

Sell Your Book Like Wildfire: The Writer's Guide to Marketing and Publicity

I’ll bring you Rob’s comments on the third question next week. For more information on WildFire Marketing, visit his website at www.startaWildFire.com.

Photo/Amazon.com

Kathryn writes on Mondays and Thursdays at www.KathrynGraves.blogspot.com and on Tuesdays and Fridays at www.KathrynGraves.wordpress.com